Ask R Dub: Questions and Answers.

After you’ve read the book, ask R Dub! your questions in the comment section below and he’ll respond.

Did you see something in the book you didn’t understand?

Want R Dub! to expand on one of the books stories, subjects or steps?

Have a completely random question about syndication?

Just ask, below!

R Dub! also offers private, one-on-one consultation services for both radio personalities and radio stations. Ask me how!

There Are 8 Comments

  • R Dub!8-12-2020

    Why is R Dub! so handsome?

    • R Dub!8-12-2020

      Maybe it’s Maybelline?

  • Dean9-1-2020

    What ifs the difference between FM and HD?

    • R Dub!9-1-2020

      HD “side channels” can only be heard on special HD radios. Virtually no one owns these “HD radios” at home (the launch of HD radio over a decade ago was an embarrassing flop), however, many higher-end, newer cars come with HD tuners in the dash – so people in these cars can technically hear your show, *if* (and that’s a big “if” they even know that HD “side channels” exist.

      HD radio is actually very cool and it’s a shame it wasn’t marketed correctly. It never took off and virtually no regular person (non-radio person) has any clue what “HD radio” even is. Literally, the worst launch of anything…ever! But it’s a cool product that allows frequencies to have one or more “side” channels, usually with commercial free, narrower (more niche) programming.

      So how would one listen to an HD side channel? On an HD tuner you could have 104.7 HD1 (the station’s main frequency), then turn the knob and the next frequency would be 104.7 HD2, 104.7 HD3, and so on, with each one am entirely different radio station. Kinda cool! I encourage you to find a car with an HD radio and see how it works.

      Sadly, I don’t know of ANY HD “side channels” (HD2, HD3, etc.) with ANY ratings whatsoever. Literally none. Not even a .1. So, although it definitely won’t “hurt” to be on an HD side channel, don’t expect even a penny of revenue for it.

  • Matt9-3-2020

    Obviously getting your show on bigger stations with strong market reach is a positive. However, before a syndication deal, will having your show run on stations in non-rated markets help you? Ex. You have 2 medium markets on the air, and 10 small markets. Do the 10 small markets have any impact aside from saying “we have 12 stations total?”

    • R Dub!9-3-2020

      As long as the station(s) is in a “rated” market and has more AQH than zero, it can all add up, no matter how “small” those markets are. However, “unrated” is a totally different ballgame. Syndicators–who are running a “business”–will not see the value in even 500 affiliates, if they are all in non-rated markets, because 500 affiliates in 500 unrated markets all equal zero dollars. So small, “rated” markets are great…but anything in an “unrated” market will generate zero traditional spot revenue.

      Side note: I never mind giving away my show to unrated markets. I’m on in places like Rosebud, South Dakota; Ruidoso, New Mexico; Berlin, New Hampshire; etc. I just go in knowing that these stations are not adding to my revenue. I enjoy being on in little towns all over America in addition to the bigger markets, of course.

  • Annaliese9-12-2020

    Is it possible for someone to start a new show (in hopes of getting syndicated) if they currently work in a small, unrated market? Or would the better course of action be to save the ideas they have until they’re working somewhere a little bigger (because of the ratings/advertiser factor)?
    And if the show idea doesn’t fit the station you’re currently on (or any in your cluster), is it better to save those ideas again for a future job, or try to tweak your idea into a different format so you can start it where you work?

    • R Dub!9-12-2020

      You could absolutely begin the local version of your show in an un-rated market, however you’d only be able to start (and complete) Step Two (Audience Measurement) once you’re on the air in a rated market. Remember, Step Two is all about getting a ratings story – and there are so many steps after that, but (in most cases) you really need a ratings story to pass Step Two.

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